Uber to launch UK driver loyalty scheme in Britain

Uber will launch a loyalty programme for its British drivers offering free education courses, roadside assistance and discounted car maintenance, the taxi app said just two days after it received only a short new operating licence in London.

Regulator Transport for London (TfL), which previously stripped the Silicon Valley-based firm of its right to operate in 2017, gave Uber a two-month licence on Tuesday instead of the maximum possible five years. It also set new safety conditions.

Uber Pro, a tiered loyalty scheme designed to reward commitment from drivers, already operates in many countries but is now coming to Britain, where Uber has around 60,000 drivers, as part of a phased roll-out to be completed in January.