Uber India starts two new campaigns for working youth

Uber India on Friday launched a new campaign called Uber Auto, targeting at the middle-class working women with its positioning: Badey Iradon Ki Choti Sawari, starting in four cities: Mumbai, Pune, Bengaluru and Chennai.

It is also launching another campaign, called the Uber Moto, a two-wheeler service aimed at young working males who have just started their job and cannot afford to waste much time on transport.

“This is for the first job goers/working professional who are under pressure from home to earn, but what happens is they waste a lot of time on commuting and get stuck with one job and cannot pursue other career. So, Uber Moto really works on that front, to beat traffic,” said Manisha Lath Gupta – Marketing Director, Uber India and South Asia.