Twitter’s Ads Transparency Centre goes live to give advertisements’ details

Ahead of general elections, micro-blogging platform Twitter Monday went live with its ‘Ads Transparency Centre’ for India, that would allow people to view details of political advertisements in the country, including advertiser spends and impressions data.

Twitter had last month announced that it would provide details including advertising spends and impressions data of tweets from political entities to users in India, as it sought to bring in greater transparency on its platform by tightening norms for political advertisements.

Twitter, in its blogpost on February 19, had said enforcement of this policy would begin in the week starting March 11 in specific countries including India, after which only certified advertisers will be allowed to run political campaigning advertisements on its platform.