Twitter to crack down on political ads, flag manipulated content

Microblogging site Twitter is implementing several measures ahead of legislative Assembly elections in four states and a Union Territory, including steps like preventing prohibited political ads by identifying and blocking such promoted content from candidates and parties. The states of West Bengal, Tamil Nadu, Assam, Kerala, and the Union Territory Puducherry go for elections from March 27.

Notably, much of Twitter’s measures to enforce election rules take from actions taken by the site in earlier elections both in India as well as abroad. “Twitter banned political ads in 2019, we believe that political message reach should be earned, not bought, bringing ads from political candidates and political parties to an end.