Twitter shows billing details for political ads in India

With social media turning out to be a major battleground for political parties in the upcoming Lok Sabha elections, Twitter has started to show billing details of political ads as its Ads Transparency Center for the country went live on Monday.

The move follows a similar initiative by Facebook launched last month.

Political campaigning ads may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.

The Ads Transparency Center shows billing information, spend, and impression data for each promoted tweet.

“The billing information tab shows all billing addresses — city and state only — associated with the ad account,” Twitter said.