Twitter partners Sony Sports to bring cricketing action online

Micro-blogging platform Twitter has entered into a partnership with broadcaster Sony Pictures Networks India (SPN) ahead of the upcoming Indian cricket team tours to Sri Lanka and England.

As part of the deal, Twitter users in India will be able to experience cricket video content on their timeline with in-match and powerplay highlights.

“This is something that we are doing for the first time in India – bringing premium cricket in-match video clips onto the platform partnership with Sony Sports,” said Amrita Tripathi, head – global content partnerships for Twitter in India.