Twitter launches its first consumer marketing campaign in India

NEW DELHI: Twitter said on Tuesday it has launched its first consumer marketing campaign in India titled #WeTweet. Twitter said the campaign has been conceptualised by Leo Burnett India.

Twitter said its commercial around the campaign is set around a group of young Indians as they trace the story of a fictional #NoShowerDay movement on the platform, and ends with a homage to all the real movements that have taken place in India and on Twitter marked by hashtags like #KeralaFloods and conversations around Delhi’s air quality reflected in the hashtag #Breathe.