Twitter is thinking of subscription model, but is it worth your tweet?

In its latest earnings call, Twitter Inc. announced that it was building a subscription-based service. But it revealed little else. So we asked Bloomberg Opinion’s columnists to come up with some ideas that could actually work. Here’s what they said.

Substack for Twitter

A Twitter subscription model faces an interesting test as parts of the media and entertainment industry seem destined to move back toward predominantly advertising-supported platforms. Consumers tend to be more open to paying an automatic, recurring monthly fee to receive something tangible — meals, workout classes, clothing, razors, beauty products. We’re quite sensitive to the price we pay for things we simply watch or scroll,