Twitter is making companies pay for check marks to advertise

Companies that wish to advertise on Twitter Inc. are now required to pay for verification or reach a minimum monthly spend on ads, the social media platform told advertisers this week.

As of Friday, advertising will only be available to verified accounts, including individuals who pay $8 per month for Twitter Blue and “Verified Organizations” that pay $1,000 for a gold or gray check mark, the company wrote in an email seen by Bloomberg.