Twitter has a ‘new plan’ for making more money

Since Elon Musk’s takeover, Twitter is widely reported to be struggling to generate revenue. This was mostly due to brands pausing advertising, which brings in a large chunk of cash flow in the company. Musk hired NBCUniversal’s Linda Yaccarino earlier this year to turn losses into profits and it seems to be already working on a viable plan.

Citing an investor presentation by Musk and CEO Yaccarino, news agency Reuters reported that the social media company is now planning to focus on videos, creator and commerce partnerships, along with digital advertising, to bolster the company’s business.