Twitter gives sports fans a front row seat to all live sports: India MD

Mumbai: Twitter Inc. has transformed the manner in which fans connect with their favourite sports and athletes across the world. Today, the micro-blogging website is complementary to the complete experience of viewing the best of sports, in India and globally.

And given the popularity of cricket in India, the sport has always topped conversation charts on Twitter. With the Indian Premier League around the corner, ET caught up with Manish Maheshwari, managing director of Twitter India, to talk about the role Twitter plays in amplifying the buzz of India’s entertainment extravaganza.