Twitter expands recommendations push with new tests

Twitter is expanding how it recommends posts from accounts that users do not follow, the social media company announced on Tuesday.

As part of the expansion, it is also building tools for users to control and provide feedback on that content.

“With millions of people signing up for Twitter every day, we want to make it easier for everyone to connect with accounts and Topics that interest them,” Twitter said in a blog post.

The tests come as social media companies double down this year on what they call “unconnected content,” or posts from accounts users do not follow, after short video app TikTok shot to prominence relying entirely on algorithm-driven suggestions.