Twitter begins testing shopping feature: All you need to know

Twitter has launched a pilot of the Shop Module and is testing out the potential for shopping on Twitter. The new feature allows users to shop products directly from a business profile. All the brands, businesses and other retailers will be able to showcase their products on the top of their profiles.

When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase in an in-app browser, without leaving Twitter. Customers will also be able to learn more about the product in question and then decide whether they want to purchase the product.