Twitter asks users to protect its ad dollars in new iOS 14.5 prompt

Twitter has joined companies like Facebook in asking users to protect its targeted ad dollars in a new iOS 14.5 prompt, as the new Apple App Tracking Transparency forces developers to ask permission from users if they want to enable ad tracking.

Unlike an aggressive Facebook and Instagram, Twitter has politely asked users to enable tracking on iOS.

According to MacRumor, after updating to version 8.65 which adds support for audio chat app Spaces, Twitter users will see a pop-up notification that asks them to “keep ads relevant”.

“Keep ads relevant to you by allowing Twitter to track data from other companies on this device, like apps you use and websites you visit,” reads the prompt.