Twitter activists push brands to pull ads as Musk lifts ban on Donald Trump

A coalition of civil rights activists on Monday were urging Twitter’s advertisers to issue statements about pulling their ads off the social media platform after its owner Elon Musk lifted the ban on tweets by former U.S. President Donald Trump.

Trump’s account, which Twitter had suspended after the U.S. Capitol riot on Jan. 6, 2021 citing the risk of further incitement of violence, was reinstated over the weekend. Some 90% of Twitter’s revenue comes from selling digital ads.

The groups in the Stop Toxic Twitter coalition complained that Musk had vowed to advertisers that Twitter would take a considered approach to reinstating banned accounts and convene a new content moderation council. No such council has been created as of Monday.