Tweets can influence the thinking process of young people: Researchers

New York: Tweets, either for or against, can influence the thinking process of young people and the speed of the messenger matters here too, say researchers.
“Twitter is an important outlet. We know that,” said lead author Joseph Erba, Assistant Professor at the University of Kansas.
“We also know from traditional advertising and marketing literature that the visual identification of the communicator matters. What we were interested to see is if the visual identification of a Twitter user influences how people perceive the message. It does.”
Those trying to reach millennials on Twitter should keep in mind the race and the identity matter, and that conscious and unconscious responses were different, suggesting self-reported data should always be viewed cautiously. Finally, the messenger can be just as important as the message, the findings revealed.