TV platforms double down on esports across formats after BGMI returns

Roughly two months after the return of popular online game Battlegrounds Mobile India (BGMI) after a government block, major television platforms are betting big on the game to tap the younger demographic.

Star Sports, part of Disney’s Star TV network, is set to expand its broadcast of the forthcoming BGMI Masters tournament to three languages and multiple channels this year. Meanwhile, Reliance’s Jio set-top box is integrating the streaming platform Rooter, the official online streaming partner for the tournament, with its connected TV platform.