TV makers pinning hopes on India’s performance in world cup for healthy sales growth

New Delhi: Television manufacturers are hoping for an exuberant performance from India in the cricket world cup to see their sales grow by around 20 per cent in a cricket-frenzy nation.

The lukewarm TV sales till about a week ago picked up drastically ahead of the India-Pakistan match on Sunday and the trend may continue considering positive market sentiment post election results, Sony India Managing Director Sunil Nayyar told PTI.