TV dominates media sector, but ad revenues to fall: report

Indian media and entertainment sector revenues reached $23.9 billion in 2018, and are expected to cross $33.6 billion by 2021, growing at a CAGR of 11.6 per cent, according to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and EY. Though television has retained its position as the largest segment, analysts say the new television tariff structure in place could hit broadcasters’ ad and subscription revenues.

The TV industry grew 12 per cent from ₹66,000 crore to ₹74,000 crore in 2018. TV advertising grew 14 per cent to ₹30,500 crore while subscription grew 11 per cent to ₹43,500 crore. Television viewing households increased by 7.5 per cent over 2016.