TV channels , OTTs to gain from IPL suspension

NEW DELHI: The suspension of the Indian Premier League may have dealt a blow to revenues of the Board of Control for Cricket in India, the Star network, and fantasy gaming platforms, but has led to an improvement in the viewership of film and entertainment television channels.

Viewership of some entertainment channels has jumped between 2% and 23% in the past week, according to latest data from TV monitoring agency Broadcast Audience Research Council (Barc) India.

The beneficiaries of the IPL suspension include Star Utsav (9.3%), Sony SAB (13.41%), Colors (3.5%), and Star Plus (1.9%), as well as movie channels such as Dhinchaak (23.16%) and Sony MAX (15.5%).