“TV audiences have almost entirely shifted to mobiles and tablets” – Sushant Mehta, Founder and CEO, Beast Studios

Do journalists make successful entrepreneurs? Let’s know it from Mr Sushant Mehta, a former entertainment and sports journalist of a leading channel, and now the Founder and CEO of the successful YouTube channel ‘Sports Yaari’ the first digital channel by Beast Studios. Showcasing exclusive player interviews, game analysis and latest updates, Sports Yaari crosses 1,65,000 subscribers & more importantly 15 crore impressions in just a month of its launch.

Here’s Sushant Mehta talking about his venture –

How did you come up with the idea of starting a digital venture?

Being an editor & TV presenter for over 15 years, I decided to make the switch to digital simply because the audience preference switched to digital.