TV ad volume surges in Jan-Apr, to slow down in coming months

New Delhi: Television ad volumes soared 39% year-on-year in January-April, according to data from TV monitoring agency Broadcast Audience Research Council (Barc) India. However, experts said a slowdown in advertising is expected in the coming months as India grapples with the second wave of covid.

“Advertisers are exercising restraint because the consumer frame of mind is not aligned towards purchase except essentials. The ad spends in the discretionary categories like fashion and lifestyle are being pulled back,” said Dinesh Rathod, chief executive of media agency Madison Media Omega.

Ashish Bhasin, chief executive officer, Asia-Pacific and chairman India, Dentsu said that after a bleak 2020, this year started on a good note with economic recovery happening at a slow but steady pace.