TV ad revenue to see a dip in Jan-Mar 2019: Report

New Delhi: TV channels are likely to see a dip in their advertising and subscription revenue in the March quarter of 2018-19 owing to the transition of the industry to the new tariff regime as well as broadcasters withdrawing their channels from DD Free Dish on 1 March.

In its latest report on the media sector, financial services company Edelweiss Securities Ltd said that the broadcasting industry will see its revenue decline as a result of the issues cropping up owing to the implementation of the new tariff order proposed by the Telecom Regulatory Authority of India (Trai) that allows consumers to choose the TV channels they want to watch and pay for.