TV ad rates up 15% for semi-finals

The frenzy over the Men in Blue and Black Caps semi-finals clash at the Wankhede Stadium in Mumbai is getting reflected in the rising television advertising rates. Televising advertising rates have inched up 15% for the semi-final matches at Rs 35 lakh per 10 seconds for last-minute spot buys, according to media industry sources.

Ad rates have so far hovered at Rs 30 lakh per 10 seconds during the league stage, which is double the rate charged during the 2019 edition of the tournament. The premium for the final match in terms of spot ad rates could increase significantly, as much as 25-30%, if India make it to the final stage of the tournament, media industry sources said.