Trying to become more Indian in content offering: Netflix CEO Reed Hastings

Netflix founder and Chief Executive Officer Reed Hastings said on Friday the company had invested Rs 3,000 crore in creating Indian content for the world in 2019-20, thus placing a big bet on the India market.

The online streaming platform, known for its shows such as Sacred Games, Leila, and Bard of Blood in India, is putting more original Indian content on the platform.

On a short visit to India, Hasting spoke at a media event in the morning and addressed a select gathering in the evening in New Delhi.

He said Indian shows like Sacred Games, Little Things, Delhi Crime, and the animated series Mighty Little Bheem had found audiences across the world, and the company expected to follow a model similar to how it produced content in the US, UK, and Spain — three of its most significant markets.