TRP scam: Spotlight shifts again on using landing pages to boost ratings

At a time when the Mumbai police is investigating the TRP manipulation scam and alleged collusion between former BARC executives and Republic TV founder Arnab Goswami, the issue of using landing pages to boost ratings is again under the spotlight.

Landing page is the first channel that the viewers watch when they switch on their set-top-box (STB). As a result presence on the landing page – a standard feature of all digital STBs – helps showcase channels to maximum viewers and advertisers.