TRP scam: Parle joins Bajaj Auto in blacklisting ‘toxic’ TV channels

Amid the television rating point (TRP) racket currently unfolding, several brands including Parle, maker of the iconic Parle-G biscuits, have taken a strong stance that they won’t advertise on TV channels that promote “toxic content”.

The Mumbai Police on October 8 had claimed to have unearthed a scam to manipulate TRPs and had named three channels, including the Arnab Goswami-headed Republic TV. The owners/directors of Box Cinema and Fakt Marathi channels were arrested on Thursday while those from Republic TV were summoned for questioning.

“We are exploring possibilities wherein other advertisers can come together and sort of put a restraint on their advertising spends on news channels, so that there is some sort of a clear signal to all the news channels,