TRAI’s TV tariff order changes rules of the game

Ever heard of a channel called Dangal TV? It is India’s most popular general entertainment channel, at least for the past four weeks.

The Telecom Regulatory Authority of India’s (TRAI) move to rejig the cable TV space once again is giving rise to a new set of channels such as Dangal TV that were unheard of until a couple of months ago .

With 993 million views, Dangal TV was the second most popular channel in the country, across categories, marginally behind Star Sports 1 Hindi, which spiked primarily because of the IPL.

Compared to Colors, which had a viewership of 511 million, Dangal had nearly twice the number of viewers during April 13-19, according to data compiled by the Broadcast Audience Research Council India.