TRAI’s new DTH, cable pricing rules: BARC holds back TV viewership data till further notice; check details

Broadcast Audience Research Council (BARC) will hold back the data on weekly TV ratings on public platforms as industry migrates to new tariff order laid down by the Telecom Regulatory Authority of India (TRAI). The data will only be available the subscribers of the agency, BARC said on the official website on its weekly data page.

“In light of implementation of TRAI’s new tariff order and on-ground changes BARC India’s viewership data will be released only to its subscribers until further notice,” BARC said.

TRAI has recently extended the deadline for the DTH and cable customers and subscribers till March 31, 2019 to choose their television channels and create their packs under its new regulatory framework. The new rule came into effect on February 1, 2019. January 31, 2019 was the deadline for consumers to choose their new data packs.