Trai urges RBI to direct banks to comply with norms on bulk messages

The telecom regulator has urged the Reserve Bank of India (RBI) to issue directions to banks to comply with Trai’s norms on bulk messages, sources said on Tuesday.

It has also shared with the RBI a list of such banks that have not adhered to Trai’s regulatory requirements, as also relevant data on SMS traffic failures, sources added.

Separately, the Telecom Regulatory Authority of India (Trai) in a statement said that all major banks and big telemarketers sending SMS have failed to fulfil regulatory requirements despite repeated reminders.

Sources privy to the development told PTI that the telecom regulator has approached the Reserve Bank of India to get a direction issued to all banks and financial institutions to comply with stipulated rules aimed at curbing pesky calls and bulk messages.