TRAI to meet telcos on pesky marketing calls, messages

The Telecom Regulatory Authority of India (TRAI) is scheduled to meet telecom companies on March 27 on the development and implementation of Unsolicited Commercial Communication (UCC) detect solutions, as the regulator continues its offensive against pesky marketing calls and messages.

The TRAI further said that the exploitation of the DLT (Distributed Ledger Technology) platform to bring all access providers (telcos) together with respect to UCC detect solutions will be a positive step in this direction.

The formulation of a framework for sharing of UCC data detected by access providers on DLT platform, strict action on Principal Entities and Registered Telemarketers for non-compliance of Regulation, use of AI/ML-based anti-phishing system,