Trai suspends unsolicited commercial communication norms for seven days

The Telecom Regulatory Authority of India (Trai) on Tuesday suspended the implementation of the unsolicited commercial communication (UCC) framework that caused massive disruption in Unified Payments Interface (UPI), Aadhaar-enabled Payments (AePS), netbanking and credit card payments, among others, due on Monday.

“We are concerned about any customer inconvenience caused and have ordered a 7-day temporary suspension of the SMS scrubbing which was activated on Monday,” a senior Trai official told ET.

In 2018, telecom regulator has issued a framework for unsolicited commercial communication which it implemented on Monday, mandating telecom service providers to verify every SMS content with a registered text before delivering it.