TRAI issues rules for clear communication of tariff plans, terms by telcos

Telecom regulator TRAI on Friday issued a fresh set of rules for publication and advertisement of tariff plans by telcos, in a bid to boost transparency in mobile offers and to help subscribers make informed decisions.

The consumer-oriented move assumes significance as telecom subscribers often grapple with issues such as lack of information, unclear or hard to find plan details – a situation that affects subscribers’ ability to make proper choices.

Tightening the rules for telcos, Telecom Regulatory Authority of India (TRAI) on Friday issued directions on tariff publication and tariff advertisements.

“…it has been observed that existing measures adopted by telecom service providers are not transparent as they should be and that some of the telecom service providers are not prominently highlighting