Trai gives telcos 30 days to check misuse of telemarketing templates

Regulator Trai on Friday directed telecom operators to take action against misuse of telemarketing messages templates within 30 days to curb pesky messages.

The regulator in the direction said that it has noticed some telemarketers are misusing headers and content templates of enterprises.

“Unsolicited Commercial Communication (UCC) is a major source of inconvenience to the public and impinges on the privacy of individuals and Trai has been taking various steps to curb it. Today, Trai has issued a direction to stop misuse of message templates under Telecom Commercial Communication Customer Preference Regulations, 2018 (TCCCPR-2018),” the regulator said.