Trai gives enterprises 2 weeks to verify SMS templates

In a bid to curb the menace of spam messages, the Telecom Regulatory Authority of India (Trai) on Thursday asked enterprises such as banks, insurance companies, financial institutions and other entities to re-verify their SMS content templates with the telcos within two weeks.

The content templates are registered by such entities on the distributed ledger technology (DLT) for sending commercial messages to their users. Telcos only own the network, whereas the promotional messages are sent by enterprises through telemarketers registered on the DLT platforms. DLT platforms are run by telecom operators where businesses who are involved in sending bulk promotional or transactional SMS need to register by giving their business details, including sender IDs and SMS templates.