Trai asks telcos to take action on pesky telemarketing calls, messages

Trai on Monday asked telcos to take immediate action to curb pesky calls and messages by getting banks and FIs to clean up unused templates, as the regulator initiated a slew of steps to crackdown on the issue of unsolicited commercial communications (UCC) that, at times, leads to instances of frauds and scams.

Telecom Regulatory Authority of Indian (Trai) held a review meeting with telecom operators like Bharti Airtel, Jio, and Vodafone Idea (VIL) on issue of UCC detect system.

During the meeting, Vodafone Idea made a presentation on a AI/ML (Artificial Intelligence/Machine Learning) system that can analyse and detect patterns when it comes to fraudulent messages being sent from mobile numbers by scammers.