Tougher rules in store for Google, Facebook over UK online ads

Britain’s competition regulator looked set to spare Google and Facebook an in-depth investigation of their domination of online advertising on Wednesday, but flagged the need for tougher regulation to curb any negative consequences.

A government commitment to regulatory reform and the global challenge of controlling the tech giants made recommendations more appropriate, the Competition and Markets Authority (CMA) said, adding that ‘big’ was not necessarily ‘bad’.