Top smartphone brands may soon offer discounts to clear online and offline inventory

NEW DELHI: In a bonanza for consumers, India’s top five handset brands are about to clear their online and offline channel inventory with heavy discounts and attractive schemes on smartphones.

The inventory has been particularly galling for the offline channel and will continue till March-end in the market analysts said.

Xiaomi, Realme and Samsung, which play both in the online and offline space, haven’t been able to clear inventory of old models in the October-December quarter while they continue launching new devices, industry watchers said. They added that Vivo and Oppo, who play mainly in the offline segment, also face similar issues but to a lesser extent.