Top 3 telecom companies make a play for Rs 75,000 crore ad market

NEW DELHI: The three major Indian telcos—Bharti Airtel, Reliance Jio, and Vodafone Idea (Vi)—are eyeing the Rs 74,600 crore advertising market through their ad solutions verticals.

While Airtel and Jio launched their ad solutions products in 2021, Vi told ET exclusively that it will soon be entering the market as well.

“Vi aims to participate as a major player in the multibillion dollar Indian advertising industry through our own AI/ML driven Adtech platform,” Avneesh Khosla, chief marketing officer at Vi, told ET.