To take on Netflix, Zee5 plans to launch mobile-only tariff plans

After American video streaming giant Netflix, Zee groups digital platform Zee5 is also looking at launching a mobile-only plan to shore up its revenue, says a top official. Netflix, which has been testing an Rs 250 monthly plan here since March, had last week announced a strategy to rollout the plan nationally, as the user growth has been sluggish in the home market US.

We are also planning to test mobile only pack for consumers who want to watch content on-the-go at cheap prices and with limited ads with an option to choose the ad one wants to watch in exchange of a lower subscription rate, chief executive Tarun Katial told PTI in an interview.