To correct Facebook’s errors, this guy wants to take away Instagram ‘likes’
On a recent afternoon, Adam Mosseri, the head of Instagram, assembled members of his staff to discuss the secret details of a critical project: the elimination of public “likes.” You’ll be able to see how many hearts your posts get, dear user, but not other people’s tallies. The effort is referred to internally as “Project Daisy” — as in “Does she love me? Or love me not?”
Likes are the social media currency undergirding an entire influencer economy, inspiring a million Kardashian wannabes and giving many of us regular people daily endorphin hits. But lately, Mr. Mosseri has been concerned about the unanticipated consequences of Instagram as approval arbiter.