TN govt directs blood banks to use Facebook to boost blood donation

To boost blood donation, the Tamil Nadu government has taken to social media “with its power and reach” to connect people and help create awareness.

On October 1, the Tamil Nadu government directed all blood banks in the State to use the blood donation feature on Facebook to reach out to voluntary donors. It feels social media can enable voluntary donations.

Aiming to bridge the gap between blood donors and nearby blood banks, the State government said it can be one of the fastest and most seamless ways to let donors know of critical blood needs in their area.