Titan eyes Lion’s share in smartwatches space with R&D and acquisitions

Until recently, Rolex was the world’s biggest watch brand by revenue. But the sudden entry of smartphone makers in the watches space dethroned the Swiss brand. Apple took over Rolex and became the king in the space with a brand value of over $200 billion.

The smart wearables market has more than doubled in the third quarter of the current financial year, with India cementing its position as the world’s third-largest market after the US and China, according to the International Data Corporation. This is what the watch to jewellery maker has set its sight on and is making huge bet to garner market share by making further inroad into this space.