Tips Music announces music licensing deal with YouTube Shorts: Details here

India’s one of the oldest and largest music labels Tips Music on Thursday announced a music licensing deal with Google for the latter’s newly introduced short-video platform YouTube “Shorts”. As part of this deal, Tips will license its large catalogue to YouTube platform allowing the huge Indian diaspora across the world to create content inspired its ever popular and superhit music library in diverse Indian languages like Hindi, Punjabi, Bhojpuri, Haryanvi, Marathi, Gujarati, amongst many others.

“The deal will allow our community of fans to create fresh new content alongside their favourite music from Tips music library.