Tinder, other Match dating apps encourage compulsive use, claims lawsuit

Match Group was sued on Wednesday in a proposed class action claiming that its dating apps Tinder, Hinge and The League are designed to addict users, generating more profit for the company, rather than help them establish relationships.

The plaintiffs said Match’s “predatory” business model defrauds those looking for love and fearful of missing out with an algorithm that rewards “compulsive use” of its platforms, and entices them to pay hundreds of dollars a year for subscriptions.