Times Internet acquires BCCI media rights for crucial international markets

Times Internet has acquired media rights for bilateral cricket matches played in India across key international markets, including North America, West Asia, and Southeast Asia, reported LiveMint.

The company has entered into an agreement with Pitch, a sports marketing agency based in the UK, for the BCCI rights, which were first sub-contracted by the global media rights winner Viacom18 Media Private Limited, a Reliance Industries subsidiary.

“Times Internet has expanded its leading cricket distribution positions in North America, the West Asia, and Southeast Asia regions, by acquiring the exclusive rights to broadcast India’s home bilateral series from September 2023 through March 2028,” Times Internet said.