Tim Cook on why Apple is feeling “very good” about India

Apple announced its first quarterly results for 2023 and the numbers are slightly down because of a variety of reasons. However, India did post some record-breaking numbers for the company and Apple CEO Tim Cook remains bullish on its India prospects.

Cook said that Apple set quarterly records in India. “Looking at the business in India, we set a quarterly revenue record and grew very strong double digits year over year and so we feel very good about how we performed,” Cook said on the investors’ call after Apple announced its results.

Giving Indian customers “more options” to buy
Cook said that India has been a significant focus area for Apple and a “hugely exciting market”. He said that Apple is putting a lot of emphasis on India.