Tim Cook launches Apple’s first India store in Mumbai

Apple’s chief executive Tim Cook on Tuesday launched the iconic consumer technology company’s first retail store in India, welcoming customers into the facility inside a mall in suburban Bandra Kurla Complex (BKC) in Mumbai. Hundreds of customers had queued up since last night to be among the first ones to shop or get a feel of the store.

The added attraction of the presence of company’s CEO had added to the buzz and the fact that India will have an Apple store before Malaysia but after Singapore and Thailand.

Despite having 3% market share, the buzz around the Apple store indicated the mind space it has come to occupy.