Tiktok’s parent ByteDance to enter hardcore, non-casual gaming

ByteDance, the parent company of short video-sharing platform TikTok, is venturing into gaming with the development of hardcore, non-casual games, Bloomberg reported on Monday.

The move marks a major strategic shift for ByteDance. The Chinese company has already built a full-fledged gaming division for the foray, the report said.

New gaming division

Having taken social media by storm with TikTok, ByteDance has been quietly acquiring gaming studios and exclusive rights to multiple titles, the Bloomberg report said. The company has been on a hiring spree, poaching some of the best talent in the industry. Its gaming team already has over 1,000 employees.