TikTok to start labelling AI-based content as tech becomes more universal

TikTok will begin labelling content created using artificial intelligence when it’s uploaded from outside its own platform.

TikTok says its efforts are an attempt to combat misinformation from being spread on its social media platform.

AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated, the company said in a prepared statement on Thursday.